What does UNOWN company do?
Unown company is involved in the fashion leasing industry, providing a rental service for premium or luxurious fashion items such as designer apparel, handbags, and accessories.
Project Overview
Website Design
Junior UI/UX Designer
Daria , Senior UI/UX Designer
Julia , Product owner
Tina , leader of development team
20 Days
Figma
Objectives
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Promote Exclusive App Usage: Encourage customers to shift exclusively to the app, enhancing user experience and engagement.
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Highlight UNOWN's Concept: Showcase the brand's unique concept, values, and services to create a compelling user connection.
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Emphasize Leasing Benefits: Clearly communicate the advantages of UNOWN's leasing services to address user concerns.
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Provide Information: Offer comprehensive details about the app's features and leasing process for both new and existing customers.
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Drive Engagement: Design an interactive website to capture user interest and motivate further exploration of the app.
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Create Brand Loyalty: Establish a sense of brand loyalty by presenting UNOWN as reliable, convenient, and innovative.
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Facilitate Decision-Making: Address user doubts and empower them to confidently transition to exclusive app usage.
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Measure Transition Success: Track and assess the success of the transition through defined metrics and performance indicators.
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Enhance User Experience: Design an intuitive and visually appealing website that enhances user satisfaction and navigation.
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Support Marketing Efforts: Align with UNOWN's marketing strategies by acting as a central hub for app promotion.
The Process
Business Analysis
Affinity Mapping
Create Persona
Problem and solution statement
Scenario
User Flow
Site Map
Ideation
Sketches
Final Wireframe
Visual Design
Wireframing
User Testing
Iterations
Discover
Business Analysis for UNOWN Website:
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​Target Audience:
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Fashion-conscious individuals seeking budget-friendly and sustainable fashion choices.
Key Points:
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Emphasize app's collection diversity and convenience.
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Limited marketing budget and regulatory constraints require strategic positioning.
Marketing Approach:
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Leverage social media and influencers for efficient marketing.
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Craft engaging content to highlight the app's unique value.
Conversion Strategy:
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Website's persuasive content directs users to download the app.
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Calls-to-action highlight app benefits and ease of use.
UX Design Goals:
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Create an intuitive, visually appealing website.
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Ensure seamless navigation and clear messaging.
Measuring Success:
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Track website traffic, click-through rates, and app downloads.
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User feedback and engagement metrics .
Sustainability Impact:
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Highlight reduced fashion waste and eco-friendliness.
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Align messaging with the trend towards sustainable fashion choices.
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Define / Analysis
Affinity Mapping for UNOWN Website:
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User Perspective:
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Convenience in exploring fashion trends without full ownership
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Budget-conscious approach to accessing stylish items
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Interest in sustainable fashion options
App Value:
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Introducing an innovative fashion leasing app
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Website acts as a gateway to the app, showcasing its benefits
Target Audience:
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Fashion enthusiasts seeking affordable, eco-friendly choices
Distinctive Features:
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Wide range of fashion items available for leasing
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Stress on practicality, enabling less commitment
Challenges:
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Limited budget for marketing and production
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Navigating regulations to avoid medical claims
Marketing Approach:
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Leveraging social media, influencers, and content marketing
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Clear communication of app benefits through website content
Conversion Strategy:
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Engaging website content that directs users to the app
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Calls-to-action highlighting app advantages
Design Goals:
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User-friendly website interface with intuitive navigation
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Focused messaging to quickly capture user attention
Measurement of Success:
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Monitoring website traffic, click-through rates, and app downloads
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User feedback and engagement metrics assessment
Problem Solving:
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Maximizing online marketing impact within the budget
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Positioning the app as fashion-focused within regulatory boundaries
Future Potential:
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Integration of interactive site elements and user-generated content
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Evolving the website with app updates and user preferences
Eco-Friendly Aspect:
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Showcasing the app's role in reducing fashion waste
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Aligning with the rising interest in sustainable fashion choices
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Persona
Problem & Opportunity:
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UNOWN introduces a fashion leasing app to address overspending on clothing and promote sustainability.
Solution & Value:
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The website acts as a gateway to the leasing app, communicating benefits like affordable access to trendy items without ownership.
Develop
Scenario
User: Marta, a fashion-conscious individual seeking trendy and sustainable fashion options.
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Background: Marta is on the lookout for fashionable clothing and accessories to complement her new lifestyle in a new home.
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Discovery: At a social gathering, Marta overhears a conversation about UNOWN, a fashion leasing app that offers diverse and sustainable fashion choices.
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Exploration: Curious, Marta visits the UNOWN website to explore the fashion items available for lease. She discovers the app's features and benefits, which include a wide collection of clothing and eco-friendly options.
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Decision: The website's presentation of stylish fashion choices and its commitment to sustainability resonate with Marta's values. The user-friendly website and compelling messaging convince her that UNOWN is the solution she's been looking for and she decided to download the app.
Flow Diagram
Site Map
Design
Low-fidelity prototype
Home Page 1
Home Page 2
Mid-Fidelity prototype
Final Design
Reflections
What did I learn?
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Understanding User Behavior: I gained insights into how users interact with digital platforms. Recognizing the need for the transition suggests that I understand user preferences and the importance of aligning the company's digital presence with their behavior.
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User-Centered Design: Focusing on motivating users to embrace the application indicated a user-centered approach. I learned that the design should prioritize user needs and preferences.
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Communication Skills: The process of designing the website involved clear communication of the company's goals and the advantages of using the application. Effective communication is vital in any design project.
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Marketing and Persuasion: To motivate users to transition, This could include highlighting the benefits of leasing or creating compelling calls to action
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Data Analysis: I might have used data or user feedback to inform my design decisions. Analyzing user behavior and preferences through tools like Google Analytics or user surveys can be a valuable skill.
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Adaptation: The goal of transitioning users required adaptability in my design. I may have needed to make changes based on user feedback or evolving business needs.
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Testing and Iteration: I likely learned the importance of testing the website with real users and iterating on the design based on their feedback. This iterative process is common in web design.
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Project Management: Managing a project with a specific goal and timeline can teach project management skills. This includes setting objectives, timelines, as well as coordinating with team members or stakeholders.
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Analytics and Metrics: Monitoring the success of my design in achieving the goal involved tracking relevant metrics, such as user sign-ups or application downloads. Understanding how to interpret and act on these metrics is valuable.
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Digital Marketing: If my design included strategies for promoting the application, I may have delved into digital marketing techniques such as SEO, content marketing, or social media promotion.
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